Johnny Vonk - Digital Briefcase
15 Years of work experience. 38 years of life experience. 


Creative,
Copywriter, Conceptman.



👋🏼 Hi I’m John. Did you know there are 1.13 billion websites floating around on the web? Well, you’ve managed to land on mine. Ace!

I’m a Senior Creative slash Copywriter yet Junior Human Being. Starting to grow some grey hairs though.

My career so far has seen some pretty noticeable shifts. Like when I quit advertising to help re-identify Amsterdam’s most playful microbrewery. Or how a play on alliteration landed me my next job. What keeps me busy doing these odd jobs, well...

…there’s really not one way to describe what I do, but if you'd held a gun to my head, I'd sure as hell hope it’s a squirt gun and I’d tell you to visit this one out of 1.13 billion websites. Scroll down to see some of my creative distractions.


Brand building


A-dam - ‘19 to Present
Currently I’m lending my expertise to A-dam. The past 5 years we’ve matured to a B Corp Brand focused on making not just underwear. Next to creating an overall repositioning, we’ve managed to create some pretty extraordinary campaigns and set up collaborations with the likes of Marc Rebillet, ADE and The Rijksmuseum.

Two Chefs Brewing - ‘16 to ‘19
Having a beer made in my honor has most definitely been the most rewarding aspect of working at Two Chefs Brewing. For almost 4 years as Creative Director/Brand Manager I was in charge of all creative marketing, including
a complete rebrand, tasty creative outbursts and a crowdfunding campaign raising 300k in just one month.

Dick Moby - ‘15
When the Dicks started their sustainable eyewear brand in 2014 by means of a successful crowdfunding campaign, they were still looking for a way to illustrate their sunny approach to making sunglasses of plastic waste. Acting as CD Copywriter and together with a small team we created a new visual and verbal identity including brand manifest explaining the Sunny Side Of Plastic.  


Advertising


JWT - SID LEE - W+K - ‘09 to ‘15 
Schooled as an advertising creative I spent the first 7+ years of my career inside the walls of some of the most renowned ad agencies around the globe. As a Creative Copywriter, teamed up with different Art Directors, s/o Jeena van der Heul, I created global campaigns for adidas, puma and nike among others. 


My expertise


Skills
Getting to know a brand from the inside out, finding out what makes a particular brand and the people behind it tick and translating that to a brand’s proposition, is what I do best. Expressing that manifestation into different ideas is what makes me tick. That’s how I tick, tick, BOOM!

 Soft Skills
 Problem-solving
 Communication
  (verbal + written)
 Collaborating
 Creativity
 Leadership
 Hard Skills
 Creative Direction
 Copywriting
 Branding
 Pitching
 Presenting
 Specialties
 Brand/ product strategy
 Organizing ideas
 Long/ short copy
 Creative campaigns
 Storytelling
 Interests
 Fashion
 Hospitality
 Lifestyle
 Tattoos
 Burger
  (the sandwich + my dog)

My mindset


Views and beliefs
My views are constantly grounded in doing good with gooder people. This keeps inspiring me to be positive.
 HumblenessThe first thing I learned in my professional career and the most important trait I value in others. s/o Sean Vij
 KindnessWhenever it’s possible to be kind, be kind. Note: It’s always possible to be kind.
 BluntnessSay what you mean and mean what you say. A Dutch habit that works well in business, sometimes less well privately.
 Laziness
‘A lazy person will find an easy way to do a difficult job.’ (So lazy I stole this quote ;)
 Drollness Bon Vivant, I Am 69% water, 41% funny guy and 0% math expert. Sometimes things just don’t add up.
 Loch Ness Although I have Scottish roots I don’t believe in monsters, but seeing something others don’t can often be to your advantage.

My backup


Me, We.
Over the years I’ve had the absolute privilage to work for and with some wonderful people. They’ve all helped shape me to the creative and human being I am today. A handful of them have been so kind to back me up with even kinder words.

“John is caring, full of interesting stories, and has a good sense of humor that keeps a great mood in the office. When it comes to work, he's on top of his game. John is both receptive and decisive.”
Patricia Velasco - Freelance illustrator/ designer  
Relation: Team Member at A-dam


“Our marketing has improved enormously thanks to Johns efforts. Especially the redesign, campaigns and his smart copy have contributed hugely.”
Sanne Slijper - Founder Two Chefs Brewing  
Relation: Direct Manager at TCB


“In a world where everyone seems to focus on how to speak, John understands the power of listening.”
Jeena van der Heul - Creative Director 180
Relation: Partner in crime, +/- 8 yrs, various agencies


“I found John was not only a thoughtful and considered writer, but someone deeply committed to learning everything he could, with rapt attention and curiosity.”
Sean Vij - Freelance Creative Director / Writer
Relation: Mentor at Wieden + Kennedy


“John consistently delivers great work, combining his smart and bold writing skills with a keen attention to detail and a deep understanding of the target audience.”
Jordy van Meer - Creative Director Nosh Food  
Relation: Direct Manager at Muse and Scrambled


“In addition to his creative talents, John has a deep understanding of modern business and strategies.”
Maarten Groen - Founder / Director Dpplr  
Relation: Co-creation on various projects



My distractions


Side projects and such
@tuigvandetichel — Pop Up Shop Concept
@heyholimoncello — hand/home made linomnomnomcello
@likmnversje — little life verses in het Nederlands
amsterdamburger.club — Dam’s best burger joints
underthehundred.com — cool design under 100e




And if there was a problem? Yo, I'll solve it. Check out my info while my DJ revolves it.

+31 (0) 6 46 34 42 70
evertjohnvonk[at]gmail.com 
@jhnnyhmble
evertjohnvonk
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